A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Every customer interaction, internal process, and product decision should reflect a core understanding of the people they ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Here's how you can transform your own brand by embracing creativity, strategy and a unique story.

Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...