All eyes are on Martha Stewart. The lifestyle expert and businesswoman, 83, stars in MAC Cosmetics' newest campaign — titled "I Only Wear MAC" — where she cheekily leans into the brand's nude shades.

“Clinically Proven.” “Breakthrough Technology.” “Ten Years of Genetic Research.” These are phrases you might expect to find in the pages of Scientific American. But these descriptions also show up in ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

Lenia Watson-Burton, a 37-year-old U.S. Navy administrator, expected that cosmetic surgery would get rid of stubborn fat quickly and easily — just as the web advertising promised. Instead, she died ...