This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In today’s digital landscape ...

For marketers, the principle of advertising to the right consumer at the right time and in the right place continues to be more complicated in practice than theory. New regulations and tech company ...

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

Since it was first introduced a quarter of a century ago, the simple cookie has helped online advertising capture more than half the world’s ad spend. But increased concern around privacy – as well as ...

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of ...

When it starts to rain in New York, all the street vendors suddenly start selling umbrellas. They appear on every street corner. Nobody knows where they get them, but they sell extremely well—while it ...

One of the best approaches to mitigate hallucinations is context engineering, which is the practice of shaping the ...