When asked to give an example of an organization that gives great personalized experiences, most people will usually talk about Amazon. The ecommerce giant is renowned for its ability to provide users ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hasan Saleem AI has ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...

Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and ...

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, ...

AI’s branding risk. AI-generated content can weaken brand identity over time and create inconsistencies that confuse customers and erode trust. Defining AI’s role. Without clear guidelines, AI use in ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...

“Early personalization is often discussed as an enhancement rather than as a structural element of launch design,” said Emily ...

The great irony of personalization is that once a tactic becomes widespread, the novelty of the experience — and by extension, its impact on potential buyers — wears off. After all, it wasn’t too long ...

Creating, Personalizing, and Monetizing Content at Scale in a Modern B2B Marketing Model If data is the oxygen that runs the modern commercial engine, content represents the gasoline required for ...