Understanding target audience(s) is an unending journey. When I started my journey, over 30 years ago, I was like a kid in a candy store. I was obsessed with basic demographics such as age, gender and ...

I recently received a delightful email from one of my readers. It concerned marketing communication and engagement. Engagement as in truly connecting with audiences that are important to what you hope ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Meta AI researchers announced on Thursday that they have developed a new ...

Two essential elements of our economy are becoming scarce. Trust and attention. For public relations professionals, this links to results. The pressure to prove impact is no longer something public PR ...