FARGO - "Wow, I didn't realize my lashes were this long." "I can't believe they can even curl like that." "I feel like I don't even have to wear makeup." This what many women are saying after trying ...

Mascara used to come in just two shades really — black and brown. But with the rise of Instagram and TikTok, makeup has become more artistic and expressive, leading to a wider variety of shades ...

Whether it's a fiery pair of fringes or delicately coated tips, colored lash extensions are having a moment. It’s possible it all kicked off last year, when makeup artist Lauren B. Brown's tweet ...

If you’re into faux lashes, you know about Glamnetic. The brand is a cult favorite for its magnetic eyelashes, which provide fullness and length with a clean, seamless application — no glue required.

Curious about lash tints? See a beauty editor's before and after results, plus expert tips, timeline, cost, and what to ...

ColourPop is arguably one of the most major success stories in the beauty industry. It started with a range of $5 eye shadows that packed a seriously pigmented punch and expanded to an entire makeup ...