Colgate’s 'The Boy Who Learnt to Smile' is steeped in both India’s collective nostalgia for Smita Patil and her son Prateik’s personal memories of her.

Add Yahoo as a preferred source to see more of our stories on Google. An image from a Colgate advertising campaign that show that Colgate logo with teeth. The toothpaste brand Colgate introduced a new ...

Prateik's Colgate ad, featuring a tribute to his late mother, has sparked mixed reactions online. While many found it moving and beautifully executed, others criticized it for commercializing ...

Ogilvy's 'The Boy Who Learnt to Smile' for Colgate uses Prateik Smita Patil's real story to craft one of this Mother's Day's ...