The Coca-Cola Company has revealed a new ‘One Brand’ global marketing strategy that, for the first time, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the ...
In what a Coca-Cola Co. blog post terms “a significant shift in its marketing strategy,” the soft drink has unified all of its cola brands under a “Taste the Feeling” global campaign, ending the seven ...
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