Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...

Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands. From agency roles to Fortune 500 marketing leadership to ...

Why aren't advertisers willing to pay as much for Internet ads as print ads? Media companies have agonized over this question countless times over the past several years. One potential explanation: ...

Impressions and click-through rate, or CTR, are common metrics used to assess potential and results in online advertising. As a small business owner, these are important metrics to understand when ...

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to websites are often based on click-through rate (CTR), and the amount ...

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

When Google says that fewer than half the display ads bought online are viewable, you know there's a problem. With its huge analytical power, when Google tells you less than half of all display is ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Jul 11, 2020, 07:29am EDT Dec 10, 2021, 08:30am EST This article is more than 5 years ...

Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...

Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...