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In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Algorithm favors depth: Instagram prioritizes saves, shares, and dwell time, giving carousels an advantage in reach and engagement. Design drives results: Clear hooks, consistent visuals, and ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Sick of the recommended content on your Instagram feed? Meta is testing a feature that would let you ...

Instagram is rolling out a new tool called Your Algorithm that gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...

One thing many Instagram users, and social media users in general, would want is control over the hidden algorithm that's constantly on the lookout for what new content to feed. While absolute control ...

Sends-to-reach ratio is a crucial ranking factor on Instagram. Instagram aims to promote content that users actively share with others. Creating shareable content can potentially improve reach and ...

Crack the code of Instagram’s 2026 algorithm with insider secrets and proven IG engagement tips to maximize your content’s reach and visibility. Pixabay, ALUREAN Instagram's algorithm has always been ...

Instagram is testing the ability for users to reset their recommendations, the company announced on Tuesday. By resetting your recommendations, you would be starting fresh and retraining the app’s ...

When Charli xcx turned a simple aesthetic experiment into a cultural “Brat Summer” takeover on Instagram, she had the algorithm to thank. With 500 million Instagram users vying for attention daily, ...