LEARN TO SPOT THOSE FAKES. WHETHER YOU’RE HIRING A CONTRACTOR LOOKING FOR AN APARTMENT OR SHOPPING ONLINE. CHANCES ARE YOU’VE CHECKED OUT ONLINE REVIEWS. COMPANIES RELY ON REVIEWS TO STAND OUT FROM ...

HONOLULU (KHON2) — Fake reviews are a big problem for online shopping and services. Some businesses or people try to trick customers by writing fake reviews to make their products or services seem ...

In an era where 92% of consumers read reviews before buying, that little star rating can make or break a purchase. But experts say 30% of reviews may be fake. How can you tell what’s real? From ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

Finalized last year, the U.S. Federal Trade Commission’s (FTC) Final Rule on the Use of Consumer Reviews and Testimonials (the “Final Rule”) principally addresses the sale, purchase, and publication ...

Trust is a critical currency in the digital economy, but the problem of fake reviews is rapidly undermining it. This is because the problem, once isolated to shady sellers, has become a sophisticated, ...

Around 8% of the 31.1 million reviews submitted to Tripadvisor in 2024 were fake, according to the "Tripadvisor Transparency Report 2025." That's more than twice the number detected in 2022, company ...

Movers, roofing companies and others are being bombarded with phony one-star reviews on Google Maps. Then they’re asked to pay up. By Stuart A. Thompson Stuart Thompson first wrote about the ...

Google just filed a lawsuit against scammers behind over 10,000 fake business listings on Maps. It’s not just a big tech story, it’s a major moment in the ongoing fight against fake reviews and online ...

A new study found that many consumers tend to fall for fake online reviews as a result of “truth bias” – the tendency for people to believe that others are telling the truth, even when there's little ...