New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

Television advertising has produced some of the most memorable moments in pop culture — but not all commercials have been well-received. Over the years, several TV ads have been banned for being ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...