For B2B marketers, creating campaigns that reach and influence the right buying committee is no easy task, especially when resources are tight. And creating campaigns can often take hours - from ...

In the shadow of almost every Georgetown University Student Association presidential candidate, there is a campaign manager striving to launch the ticket to victory on Feb. 22’s election day. Tasked ...

Following the news of Baby Keem’s partnership, Converse continues its legacy of championing self-expression by bringing together established and emerging creatives from over 18 cities around the world ...

Product seeding has become a popular marketing tactic for businesses to reach new audiences, generate buzz and increase sales. By leveraging the power of social media and influencer marketing, ...

In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and engage their target audiences. However, with the impending demise of third-party cookies and ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, ...

No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns that annoy us and those that draw us in. What it comes down to is ...