The connected TV ad industry is going programmatic. According to Insider Intelligence, roughly 87% of CTV ad inventory will be transacted programmatically in 2023. In reality, though, that hefty ...
Open programmatic platform advertising spending on global connected TV platforms took an estimated 5% dip to $3.2 billion in the first quarter this year, according to Pixalate -- the first ...
LONDON, April 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...