In an age where digital dominates marketing budgets, advertisers sometimes overlook one of their most powerful strategic ...

This week, media giants have been gathering in New York City for the upfronts, where TV networks and streaming platforms make their annual pitches as they try to court advertisers by previewing the ...

Claritas, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today released a powerful new AI Broadcast Attribution solution. The ...

All media companies are exploring new ways to maximize the value of their live and on-demand content. In a complex landscape where broadcasters, sports, entertainment and technology players compete ...

Market volatility defined Cumulus Media’s Q2 earnings call. As broadcast revenue slides by double digits, losses have narrowed, and long-term stability is the goal as the company confronts core ...

Korea Media and Communications Commission logo. /Courtesy of Korea Media and Communications Commission (KMCC) Online advertising grew, while broadcast advertising contracted. According to the "2024 ...

An estimated 150 million Americans watched Apollo 11 land on the Moon in 1969. Brands like Volkswagen, IBM, Sony, General Electric, General Motors and Panasonic capitalized on the spectacle through ...

The Broadcast Committee of Advertising Practice (BCAP), author of the UK Code of Broadcast Advertising (the BCAP Code), has announced that following a consultation, it was introducing changes to ...

For marketers adrift in a sea of media fragmentation, sports have remained a dependable — if pricey — anchor, representing one of the few remaining pillars of monoculture. Look no further than the ...