The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with Star Wars sets this spring.

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

The next batch of LEGO Star Wars SMART Play sets revisit some classic builds, but they're all missing something important.

The Lego x Crocs Brick Clog debuts in February.

The red, oversized clogs resemble a classic LEGO brick and will be the first of several product drops from the two companies ...