Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

When you’re starting a new company, it’s easy to put off the branding process for a while. You’re working on getting your main product or service into the hands of as many customers as possible, and ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Being self-aware is a prerequisite for developing many of the ...

Should your company logo be bright and bold, or muted and sophisticated? Should store signage be written in a sans serif font or a more fun “display” typeface? Running a business on a daily basis is a ...

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Executive branding agencies help establish or refine personal brands and hone thought leadership, while PR agencies focus on media coverage, public visibility and shaping public perception. Before ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

What if you could build a brand in the time it takes to brew your morning coffee? It might sound like a bold claim, but with the rise of AI tools like ChatGPT, the once time-consuming process of brand ...