Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we ...

Microsoft has rolled out a new product, Microsoft Advertising Network for retailers, designed to help retailers quickly launch their own — or enhance their existing — retail media networks, according ...

Retail media networks are expected to be a significant source of growth and opportunity for platforms and retailers in 2023. According to eMarketer, 40.7% of China’s digital ad spending in 2022 went ...

For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for consumer attention in an ...

Staying up to date can also help you avoid a costly advertising failure. If you’re not sure where to start or need a few more quality resources, we’ve compiled the best blogs to help you succeed with ...

Product Transforms Job Postings into Creative Targeted Ads Distributed Across the Web, Without Added Process or Time Product Transforms Job Postings into Creative Targeted Ads Distributed Across the ...