NEENAH — Wisconsin’s largest automotive group, Bergstrom Automotive, announced earlier this week it has acquired Madison-based Lexus of Madison, the group’s second Lexus dealership after its first ...

CHICAGO — Bergstrom Automotive CEO Tim Bergstrom on Thursday shared examples of how his dealership group supports employee well-being. "Certainly, there's always been retail hours, but there's things ...

GREEN BAY (WLUK) -- Bergstrom Hyundai opened a new dealership in Green Bay. Formerly located on the Military Avenue campus, the new location is off Oneida Street near the I-41/172 interchange. The ...

MADISON, Wis. -- Bergstrom Automotive is launching the June 3500 campaign to raise funds for Make-A-Wish Wisconsin. The Make-A-Wish Foundation is a non-profit organization that grants wishes to ...

MADISON, Wis. — Bergstrom Automotive's "Drive for a Cure" event, which raises funds for breast cancer research in Wisconsin, raised over $45,000 during a statewide fundraiser. A spokesperson from ...

NEENAH, Wis. (WBAY) - The largest automotive dealer in Wisconsin is buying Broadway Automotive, which started in Green Bay over 100 years ago. The deal includes Broadway’s Ford and Hyundai dealerships ...

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Herburger on improving employee retention: “The Bergstrom culture of guest satisfaction is the most important thing we do. Everyone loves taking care of our guests. You feel fulfilled and a part of ...

ASHWAUBENON — A new Hyundai dealership is open in Ashwaubenon with a ribbon-cutting event planned for September. Bergstrom Automotive opened a new Hyundai dealership at 2780 Ramada Way, according to a ...