Specsavers has found great success through the use of humour in its marketing for decades now - and behavioural science tells ...

Studying social behavior is crucial for understanding how certain neuromodulatory pathways—like the serotonin pathway, which influences mood and social interactions—are regulated. Kavita Babu, ...

Behaviour is influenced by genetics and the environment, and the tendency to engage in antisocial behaviour can be passed down from parents to their children. Now, a study headed by Asst Prof Olivia ...

When a crowd of passengers on a burning ship jumps overboard, when schoolboys go calmly through a fire drill, when four clubmen stage a drinking spree, when a mob of strikers overturns police cars, ...

Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...