Negative reinforcement is a method that can be used to help teach specific behaviors. With negative reinforcement, something uncomfortable or otherwise unpleasant is taken away in response to a ...

EIGHT years ago, Jane S. listened numbly to voices from what she called the “optimological world.” They told her to wear heavy clothing in summer, to avoid bathing or speaking to people and never to ...

One of the main influences on our behavior is the consequences of our actions, especially those that come shortly after we perform that action. For example, when a behavior is followed by positive and ...

The field of behavioural psychology investigates the ways in which reinforcement schedules shape actions across both human and non-human subjects. By systematically varying the contingencies of ...