Barbie made two very successful tours as a flight attendant during the 1960s, and in 1999 she paid the mortgage on her dream house as a competent commercial airline pilot. She’s also taken on the role ...

Barbie will contribute more than $125 million in gross billings to Mattel this year, the toymaker’s CFO said today in a shout-out to the “nice contribution” from the blockbuster film as it closes in ...

“Intellectual property plays a pivotal role in fostering brand recognition, enabling licensing, and creating barriers to market entry, ultimately enhancing a company’s overall value…. The Barbie ...

Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...

Computer Engineer Barbie debuted to much fanfare, but most girls voted for Mattel’s flagship doll to be a news anchor. Eve Tahmincioglu, writing for MSNBC, uses the Barbie vote disparity to explore ...

NEW YORK (ABC News) -- Barbie has been an astronaut and a doctor, but when it comes to computer programming, she seems to need a man's help, at least according to a children's book criticized by many ...

Barbie fever is not over just yet — at least, not for actress Viola Davis. This week, Mattel announced the Academy Award-winning actress as its latest addition to the Barbie universe. In honor of both ...

Barbie is expanding its repertoire with the launch of a doll that has Type 1 diabetes and is outfitted with medical devices, such as a wearable insulin pump, commonly used by people with the condition ...

Toy maker Mattel has given Barbie, an iconic fashion doll since 1959, a new career -- this time as a computer engineer . Sign up here. For the first time, the company took an online vote, asking ...