Banking is a heavily regulated industry in general, and marketing is no exception. Whether a bank is a small local business with a couple of branches or a national multi-state Fortune 100 company with ...
When the coronavirus pandemic struck in March 2020, the marketing team at Citizens Financial Group sprang into action. In its marketing materials, it ditched a lot of imagery that featured people ...
In December 2023, the Federal Deposit Insurance Corporation (FDIC) finalized amendments to its rules on official FDIC signage, bank advertisements, deposit insurance misrepresentations, and the misuse ...
PITTSFIELD — Pittsfield Cooperative Bank is bringing the past into the future with its "Where’s the Action?" campaign, a bold reimagining of its classic, hand-illustrated advertisements from 60 years ...
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