Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.

Add Yahoo as a preferred source to see more of our stories on Google. Then one day I saw a friend enjoying something out of a pretty can (Yes, that was the first thing that caught my attention!) and ...

Celsius plans to acquire the brand Alani Nu for $1.8 billion, including $150 million in tax assets, for a total price of $1.65 billion. Alani Nu’s Balance Powder aims to promote brighter skin, a ...

In a world where energy drinks are already abundant, Alani Nu burst onto the scene offering an ultra-low calorie, sugar-free, caffeine-packed beverage full of vitamins from biotin to B12. Alani Nu ...