Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...

And BMW is dutifully sensitive to the nature of this new custody. “Given the storied history of the brand, the BMW Group is aware of its tremendous responsibility and committed to making the new BMW ...

Carmaker BMW has unveiled a logo for its newly launched, standalone brand BMW Alpina, dedicated to high-end performance vehicles. Originally founded as a BMW tuning business in 1965, Alpina was ...