BMW plies its lineup with models emphasizing performance and style.

The BMW iX3 has quite an impressive digital architecture, and the new Mercedes-Benz GLC With EQ Technology sports an interior ...

Just two years after debuting its Vision Neue Klasse (German for “new class”) concept car and about 18 months after giving us our first look at the Neue Klasse styling cues on an SUV, BMW is readying ...

BMW design has been quite controversial in recent years, with large and unusual versions of the brand’s signature kidney grille being the primary focus of criticism. The iX3 is the first model to ...

BMW is apparently revisiting classic designs alongside Audi and Mercedes-Benz in a sort of 'Back to the Future' installment for the automotive industry. The premium German automotive sector may never ...

A digital designer reimagines BMW’s future with a radical “Neue Vision” grand tourer concept blending retro cues, sculptural styling, and futuristic aggression. As BMW, Audi, and Mercedes-Benz ...

A new design direction, mild-hybrid power, and BMW’s latest digital interior tech come together for the next ...

In September 2023, BMW announced to the world that it would turn to one of its most revolutionary—and controversial—design strategies. First seen in the 1960s, BMW's "Neue Klasse" design philosophy ...