As marketers, we have often thought of ourselves as either targeting businesses or consumers to buy our products and services. A whole range of books and an endless stream of blogs can tell us how to ...

Generative artificial intelligence is currently at the center of conversations around the world. B2C companies are determining how to strategically leverage ChatGPT and other generative AI solutions ...

In the fast-paced world of B2C (business-to-consumer) startups, mastering marketing spend is the key to achieving sustainable growth and securing a leading position in the market. While there’s often ...