Aussie is redefining curl care with the launch of Ultra Wonder, breaking the rules and challenging the notion that great hair requires a dozen products and hours of styling. As the brand's first ...

The hair care brand Aussie has had success over the last few years creating products, like their Miracle Curls and Coils lines, which specifically cater to natural curls and the many patterns they ...

Not sure about you, but when I think of the Aussie brand of haircare products, I think about commercials from the ’90s, filled with white women and the occasional Black girl with the loose, soft curls ...

CINCINNATI--(BUSINESS WIRE)--Aussie Haircare, a leading Procter & Gamble haircare brand among Gen Z for curl care and all hair types, is reframing beauty ideals in partnership with acclaimed comic ...

The silicone-free conditioner is a must for dehydrated strands. Epps says that while they have no beef with silicones, they realized they could make some great, nourishing conditioner formulas without ...