The 10th Wuzhen Theater Festival in China bore witness to quite possibly the first ever augmented reality theater production. Audiences were treated to a traditional Chinese Puppet show that blurred ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...