The iPhone manufacturer will show App Store users more ads starting in March. Search results are affected.

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Apple will increase ads on the App Store starting March, first in the UK and Japan, followed by other markets. This move aims ...

Last December an update on Apple’s Ads website said more ads will appear across search queries, appearing at the top as well ...