At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart Tags, which are 2x2 tiles that house digital IDs telling nearby Lego Smart ...

The LEGO Group has unveiled its first LEGO Pokémon sets and Trainer Challenge, as fans push for Smart Brick compatibility in ...