As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Yet, this ...

Federated learning makes it possible for agency employees to collaborate on advanced artificial intelligence models without compromising data control or operational security. The process serves as a ...

The headlines of 2025 have been dismal. Budget cuts. AI taking over entry level roles. And most recently the elimination of more than 10,000 jobs because of the Omnicom/IPG deal. Anyone connecting the ...

Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...

ON THE day of Donald Trump’s inauguration as president, DeepSeek, a Chinese company, released a world-class large language model (LLM). It was a wake-up call, observed Mr Trump. Mark Warner, ...

Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six months. Although ...