Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

People say they hate AI-made ads. But in reality, they perform just as well as human-made ads and are often more cost ...

“And indeed, AI allows content or format to actually potentially really resonate for the person who’s seeing the ad,” said ...

Senator Ed Markey sent a letter this week to OpenAI CEO Sam Altman and other tech leaders expressing concerns over the use of ...

The Facebook parent’s results highlight the advantages of its simpler, ad-focused business model.

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

Reddit (NYSE:RDDT) is facing fresh pressure on its advertising business as generative AI models increasingly surface YouTube ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

As AI technology rapidly advances, we're seeing it spilling out into almost every part of our everyday lives, including advertising. But for every passable AI ad, there's a bountiful supply of AI ...

As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...

Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

As AI becomes more accessible, it seems we've been plagued with an increasing number of AI ads. Lacking both quality and style, these sloppy marketing ploys are hard to ignore, but Skechers' latest ad ...