NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the launch of Comet TM, a powerful intelligence platform that uses consumer ...

Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new ...

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...

NEW YORK--(BUSINESS WIRE)--Affinity Solutions, (www.affinitysolutions.com), the leader in transaction-informed marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today ...

Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers Affinity Solutions, a leading consumer purchase ...

Expanded relationship equips advertisers and publishers with privacy-enhanced controls to leverage first-party data, creating opportunities to measure and optimize ad campaigns using AWS Clean Rooms ...

Affinity Solutions, a consumer purchase insights company, is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing controls to access Affinity’s ...

Affinity Solutions, a consumer intelligence company, and Flybits, providers of a contextual engagement platform for the financial industry, have launched My Offers to enable financial institutions to ...

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and ...

Affinity Solutions Inc. is partnering with Sovereign Bank to launch a mobile, merchant-funded rewards program for the bank’s debit cardholders, the New York-based marketing and loyalty program ...

Affinity Solutions, the leading consumer purchase insights company, today announced it is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing ...