Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the ...

As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL events, fuel cultural relevance and deliver measurable ROI. From WPP's ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, and customer experiences in real t ...

The Global Cloud Advertising Market offers significant opportunities through the rise of programmatic advertising, AI-driven ...

Back in January, branding guru Tom Rinks, who co-founded the sunscreen brand Sun Bum and created Taco Bell’s famous chihuahua, predicted that marketing would get weird in 2025. He was not wrong. If ...

Business Forecast delivers forward-looking insights into advertising, marketing, media, and agency performance. Get expert projections, trend analysis, and data-driven outlooks to guide strategic ...

Does not having a high-earning site with a better site creates FOMO inside you amongst other affiliate marketers? Well, the time has changed, and being an affiliate marketer isn't about creating a ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...