When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don't really like to click on ads. In fact there are many tools out there ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small ...

How do you do more in the same time? Tools. If I use Photoshop®, why do I need other tools? They are faster. Sometimes you need beautiful creatives, so you use Photoshop®. At other times you need ...

Banner advertising didn't arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services.

Tari Akpodiete has what might be called a mildly unnatural preoccupation with banner ads. For the last couple of years, she's been copying just about every one she's come across onto a website, and in ...

With an average click-through rate of just 0.06%, display advertising – the banners plastered all over the Internet – may not seem like a particularly effective choice for marketers. In fact, people ...

Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have ...

Contrary to lore, there was no “first” banner ad. When HotWired, Wired magazine’s digital arm, launched 20 years ago, it did so with not one, but many, banner ads to support its exclusive digital ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...