Advertising account analysts usually work for advertising agencies or media companies. Many of these agencies are small operations with strong creative and analytical teams. They may report to ...

"Netflix has the potential for much larger global ad growth, yet the domestic advertising opportunity for Disney+ appears greater," forecasts MoffettNathanson's Michael Nathanson. By Georg Szalai ...

Live sports, ad-supported plans and pricing strategies are among the items highlighted by a Netflix Inc (NASDAQ:NFLX) analyst ahead of the company's fourth-quarter earnings report, which will include ...

Marketing analysts carry out research into the factors that people consider when they buy a product or service. Analysts help companies understand the products people want, the type of people who will ...

Lamar Advertising Company LAMR reported mixed second-quarter results on Friday. Lamar Advertising reported quarterly earnings of $1.52 per share which beat the analyst consensus estimate of 86 cents ...

SAN FRANCISCO--The online advertising industry is facing a bright future that will be buoyed by new tools and targeted ads, said Morgan Stanley analyst Mary Meeker. "We think Internet advertising ...

Top publishing and advertising analyst Alexia Quadrani of JPMorgan explains what's behind the surprisingly strong growth in the advertising sector. October 14, 2010 Top publishing and advertising ...

U.S. TV advertising revenue rose 3 percent in the third quarter, even though national spending fell 3.5 percent, MoffettNathanson analyst Michael Nathanson estimated. He cited the return of sports and ...