Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There’s much more to advertising quality than glossy creative, celebrity models and catchy ...
Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...
The ad tech industry stands at a crossroads. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges. Privacy regulations are ...
Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers ...
Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising ...
New evidence that disruptive and disturbing ads drive players to abandon a game – and even quit it entirely – has the industry racing to find proactive ad quality solutions. Significantly, the ...
Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Rich Ottoy is VP of EMEA publisher ...
Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer and more reliable ad environment for advertisers and their customers as malvertising remains a challenge ...
The partnership will see DoubleVerify ad quality data integrated to AOL’s platforms meaning programmatic ad buying technology such as demand-side platforms (DSP) can assess the quality of their ...
DoubleVerify (DV), a software platform for digital media measurement, data, and analytics, revealed findings from its 'Global Insights Report' which demonstrated a relationship between high-quality ...
Easily create professional adverts, that look like they cost $30,000, but really only cost cents. Nano Banana Pro ...
GeoEdge has partnered with ProgrammaticX to enforce omnichannel ad quality and power high-integrity inventory across the platform’s growing global footprint. Through this partnership, ProgrammaticX ...