As a trade association dependent on networking and events, the Ad Club was hit hard by the pandemic. And even before COVID-19 arrived, the industry itself had been shifting, becoming more fractured ...

SPRINGFIELD — The Advertising Club of Western Massachusetts recently announced its selection of two local residents as this year’s Pynchon medal recipients. “This year’s recipients all embody what ...

SPRINGFIELD, Mass. (WWLP) – Professionals in marketing and communications got together in Springfield tonight to network, exchange ideas, and collaborate. The Advertising Club of Western Massachusetts ...

HOLYOKE, Mass. (WWLP) – The Ad Club of Western Mass hosted ‘The Creative Un-Conference’ on Saturday, focusing on fostering connections and creativity among students and industry leaders in media, ...

With Super Bowl 50 now upon us, most advertisers in the big game have either unveiled their spots already or have at least rolled out teasers to give viewer a taste of what’s to come. Ahead of the ...