Personas. Machine learning. Disruptive business models. Social and mobile. Customer journeys. Marketing automation. Content strategy. New paradigms. Behavioral economics. Design thinking. The list ...
UW’s Ph.D. in marketing and management prepares grads for fulfilling careers in research and academia. We pride ourselves on offering students a supportive environment with close-knit peers and ...
Today’s technological innovation is hurtling forward at a breakneck pace, with each day heralding the development of the latest AI feature that will “change the way you do X.” Often accompanying this ...
Thomas F. O'Toole is a Clinical Professor of Marketing at the Kellogg School of Management of Northwestern University. His work and teaching focuses on subjects including: customer value growth ...
Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...
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