OpenAI has officially announced ads for ChatGPT, signaling the end of the subsidized AI era. Here are the critical takeaways and impact from this announcement for the media industry. The post ChatGPT ...

OpenAI plans to introduce ads for ChatGPT users who aren't paying for the premium version. The company announced Friday that ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

When under fire, duck behind fuzzy animals. That, more or less, seems to be Coca-Cola’s strategy as it continues dabbling with generative AI. Last year, the mega-beverage corporation drew grumbles ...

New York (CNN) — ChatGPT may soon serve up ads for products it thinks you’d like to buy. OpenAI announced on Friday that it will be testing ads in its free version for logged-in, adult US users. It’s ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

Forget the pause that refreshes — Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer. The introduction of “Arrival Ads” is among a host of new ad-tech ...

Staying on top of the advertising world in 2026 means knowing where to get your information. The business landscape changes ...