Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind ...

Anyone can get behind the wheel of a martech solution, but only an experienced marketer and team can elicit the best performance. Many marketing teams struggle to realize the promise of martech ...

If you mention the word MarTech to your average person on the street, you might get a blank stare. The vast majority of people would not know what you’re talking about. This is a shame since MarTech ...

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionize your business. But here ...

We know that curating a martech stack can be a nightmare. If you’re a marketing leader you’re by distinction probably not a digital native – which means you’re making purchase decisions about tech you ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

The modern marketer's success hinges on metrics. Marketing metrics are how we know whether campaigns are reaching the right people. They are how we quantify brand awareness and measure engagement. At ...

Martech modernization is a goal for many organizations, but where to start? Paul Feldmann, SVP at Acxiom, offers some tips. The marketing landscape is undergoing a seismic shift as customers demand ...