Adobe Firefly AI Video Generator is now in public beta, and anyone with an Adobe account can access it. The tool is commercially safe, allowing it to be used for commercial projects without legal ...

One of the big issues with using genAi for text-to-image has been the way it will just head off on its own path. Structure Reference looks to corral that impulse. The annual Adobe Summit kicked off ...

Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app. Today at the company’s Max London ...

Adobe has been on a quest to attract users to its platform for their AI needs. The company in April launched a redesigned Firefly web app that lets users use Adobe’s own Firefly image- and ...

Adobe on Tuesday unveiled several new tools for its suite of apps at the Adobe Max conference, including new AI capabilities that should improve the workflow of creators, whether it's images, video, ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Adobe took the stage at its annual Max conference to announce a new ...

Adobe is hoping to capitalize on the early success of its Firefly AI models by launching a new standalone subscription service that gives users access to the company’s AI image, vector, and video ...

The Adobe Firefly Video Model (beta) expands Adobe's family of creative generative AI models and is the first publicly available video model designed to be safe for commercial use Enhancements to ...

Generative AI products that can create amazing images and videos indistinguishable from real ones have practically democratized photoshopping. You no longer need years of training or expensive ...

Adobe introduces a huge range of new tools at Adobe MAX 2025, with end-to-end AI tools for video, audio, and conversational workflows across Creative Cloud and beyond. Adobe has been at the forefront ...

Adobe Inc. is revamping the video creation capabilities within its Firefly suite of artificial intelligence models. In a major update to its AI video generation tool, it’s adding more powerful editing ...

Adobe stepped up its AI game in 2025, introducing new capabilities across Express, Firefly, Acrobat and Creative Cloud, ...