How to use LinkedIn targeting in Microsoft Advertising

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
Search Engine Land

Google Ads placements: Your guide to targeting websites, apps, and YouTube

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

How High-Ticket Businesses Are Recovering Millions in Wasted Ad Spend Using AI-Powered Signal Targeting

January 2nd, 2026 - As Meta’s AI advances rapidly, businesses spending $3K-$300K+/month on ads are turning to a new system ...
Hosted on MSN

Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How ...
Search Engine Land

Google Ads Target Impression Share explained: Pros, cons, and when to use it

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...
adexchanger

Family Safety App Life360 Launches Location-Based Ad Targeting

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...