New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

Reddit RDDT continues to scale its advertising business by turning real-time community engagement into a source of strategic insights for brands. As advertisers seek platforms that combine scale with ...

OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

DoorDash Inc. (NASDAQ:DASH) is one of the best Fortune 500 stocks to buy according to billionaires. Earlier in June, DoorDash announced an expansion of its advertising platform, which included the ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info ...

META stock looks like a promising pick as Meta Glasses gain demand and advertising revenue still delivers growth.

Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More platforms don’t always mean more results. Not every channel is a goldmine – and chasing them ...