Google’s announcement marks the first major advertising experiment within AI search, as tech companies race to monetize their ...

Reddit is removing the ability to opt out of ad personalization based on app activity. The news comes amidst several other changes to the privacy section. As Reddit ...

How truly impactful is personalization and consumer targeting for streaming advertising tiers? Some recent findings have called into question the widely accepted idea that users will naturally ...

Reddit has made some changes to its ad personalization, privacy preferences, and location settings — and one specific update has Redditers up in arms. The company is forcing ad personalization based ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

Posts from this topic will be added to your daily email digest and your homepage feed. The change is rolling out over the coming weeks. Users in unspecified ‘select countries’ can still opt out. The ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Azlan Raj, chief marketing officer of ...

In the India-specific section of the policy, Google lists rummy as a game that may be advertised under restricted terms — ads ...

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, ...