Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...

Last month, a Microsoft Advertising automotive case study showcased a positive linear relationship between paid search clicks and automotive sales, with 99% statistical significance. What’s more, the ...

As automotive advertising continues to be a key driver of revenue for radio, some operators are growing concerned over slowing spend in 2024, however, the sector is poised for a strong rebound in 2025 ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Last year’s Super Bowl drew a significant number of auto ...

Microsoft Advertising is launching an open beta that is specific to the automotive industry. The Automotive ads, announced Wednesday, are rolling out in the United States and United Kingdom. The ...

In the wake of the JLR cyberattack, the costliest in UK history, the spotlight is rightly on cybersecurity. But while cyber breaches grab headlines, another kind of attack is quietly eroding budgets ...

Cox Automotive and Roku are now working together to help determine how advertising on streaming TV can impact the consumer car-buying journey, including all stages of that process, from web browsing ...

A coalition of executives involved in streaming media, data and advertising technology has formed the Automotive Streaming Council, a new alliance created to establish guidelines, uphold ethical ...

Beginning this month, Advertisers may see ad suggestions to be auto-applied on the recommendations tab. Microsoft Advertising’s auto-apply ad suggestions will be similar to Google’s auto-applied ad ...

Last year’s Super Bowl drew a significant number of auto advertisers despite a supply shortage that caused brands to think twice about spending big on marketing to spur demand. The game emerged as a ...