With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies ...

Your app has already achieved what many never reach; you’ve surpassed the early growth hurdles, secured a reliable user base, and established a foothold ...