When Spirit Payton started making videos in 2015, she had no idea she was destined to become the online "Queen of ASMR." Now, millions of people have watched her eat pickles. ASMR, or Autonomous ...

ASMR stands for “autonomous sensory meridian response.” It’s a rather dry term considering the fact that it stands for a physical sensation that millions of people describe as a peaceful, joyful ...

The video captures a simple yet strangely satisfying moment as blue gym chalk is gently crushed. This ASMR (Autonomous ...

ASMR (Autonomous Sensory Meridian Response) is a relaxing, tingling sensation that some people experience in response to specific auditory or visual triggers. These triggers can include soft whispers, ...

Autonomous sensory meridian response — or what’s more commonly referred to as ASMR — is a calming, pleasurable feeling often accompanied by a tingling sensation that’s often triggered by sounds ...

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Autonomous sensory meridian response (ASMR), the brain tingling sensation millions of people seek out online, may be more than just a pleasant feeling. A new study finds that it also provides ...

You may have never heard of ASMR before, but you may have experienced it. It’s the tingling sensation on the back of your scalp or on your neck when you hear certain subtle sounds: Like a whisper, or ...

Michelob Ultra might just take the award for strangest Super Bowl ad this year—especially when you get the backstory behind it. If you feel a little tingle while watching Zoë Kravitz promote the ...