Business Insider

ASICS NORTH AMERICA UNVEILS SOUND MIND, SOUND BODY AMBASSADOR CAMPAIGN

Highlighting individuals and organizations across the country who embody the spirit of ASICS' founding ethos BOSTON, Feb. 16, 2023 /PRNewswire/ -- Today, ASICS North America announced the launch of a ...

Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in t…

'Sound Mind, Sound Body' is a mission statement that ASICS is truly living up to. That ethos revolves around the brand’s ...
Marketing Week

‘Build brand and business’: Asics on why strong brands are ‘masters in consistency’

Looking to differentiate in the sportswear market, Asics is pushing marketing at a board level and using regional insight to ...
Yardbarker

The Sound: ASICS Follows Simon Bannerot on His First Big Trip

Simon Bannerot just might be the hottest commodity to hit the skate shoe market post Lakai collapse. Asics is the brand lucky enough to have this humble ripper. Check out The Sound—a skate video all ...